Plans & limits
Free is meant to be genuinely usable — clean up a real duplicate problem before paying. Paid plans price on workspace size, not on how many merges you run.
Free
- 25 live merges per month (dry-run previews are never counted).
- Scans objects up to 10,000 records.
- Exact matching; scheduled scans; full 24-hour rollback.
Pro — $59/month
- Unlimited merges.
- Fuzzy matching.
- Objects up to 100,000 records.
- Priority processing on large scans.
Managed cleanup — $500 one-time
- We remove all duplicates from your Attio workspace for you.
- Match rules tuned to your data, every merge reviewed by a human before it runs.
- You get a report of everything merged, with the usual 24-hour rollback window.
- Book the kickoff call — payment is arranged on the call.
Annual billing on Pro gets two months free (10× the monthly price). Caps apply per scanned object — the number a scan reports as records seen. Workspace bigger than 100k records? Talk to us.
When you hit a limit
- Merge limit (Free) — merging pauses until next month or an upgrade; nothing else is affected.
- Record cap— the scan stops before grouping and tells you which plan covers the object's size.