Deduptio

Dedupely alternative for Attio

Dedupely is a well-established CRM deduplication tool with strong marketplace ratings on HubSpot, Salesforce and Pipedrive. It also supports Close, Nimble, Google Contacts and CSV. What it does not support is Attio.

The short version: if you liked how Dedupely worked, Deduptio is the same shape of tool for Attio — rules you define, groups you review, merges in bulk, control over what survives. The differences are Attio-specific rather than philosophical.

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DedupelyDeduptio
SystemsHubSpot, Salesforce, Pipedrive, Close, Nimble, Google Contacts, CSVAttio only
PricingBy record count: Basic $19/mo (30,000 records), Enterprise $1,000/mo (1.5M records)Free plan, or Pro $59/mo flat; objects up to 100,000 records on Pro
Try before payingFree trial including 20 mergesFree plan with 25 live merges every month, and uncapped dry runs
Merge rulesUnlimited rules defining which data to keepPer-object rules, exact or fuzzy, AND/OR across attributes
Bulk mergingUnlimited merges on every planUnlimited on Pro; 25 live merges a month on Free, dry runs unlimited
Merge mechanismPer-CRM merge behaviourAttio's native record merge — emails, calls, notes, tasks and list entries follow the survivor
UndoNot published as a restore window24-hour rollback from an automatic pre-merge snapshot
Custom objectsDepends on the connected CRMAny Attio object, on every plan
Ongoing monitoringRerun deduplication as neededDaily or weekly scheduled scans with an alert email

Dedupely figures from dedupe.ly/pricing, checked September 1, 2026. Deduptio figures from deduptio.com/docs/plans.

Where the price comparison actually lands

Dedupely is cheaper at the small end — $19 a month for up to 30,000 records is hard to beat, and Deduptio's free plan is capped at 25 live merges a month rather than being unlimited. If your whole problem is a few dozen duplicates a month in a small workspace, the honest answer is that either tool's entry tier is inexpensive and the deciding factor is which one connects to your CRM. Dedupely does not connect to Attio, which settles it — but the price point is worth stating plainly rather than pretending flat pricing wins everywhere.

Deduptio's flat $59 stops moving as the workspace grows, up to 100,000 records per object. Record-count tiers reprice you as you succeed.

What is different because it is Attio

Still running the old CRM too?

Keep Dedupely pointed at it. The two tools never touch the same records. What does need attention is whatever moves data between the systems during a transition: make sure it matches on a unique attribute — email for people, domain for companies — so a sync does not rebuild in Attio the duplicates you just cleared elsewhere.

See what is duplicated before changing anything

Connect your Attio workspace, write one match rule, and run a scan. Scans are read-only — you see every group and the reason it matched before anything is merged.

Start a free Attio duplicate scan

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